Contact information Name *
Phone Corporate Identity Company Name (Legal) Company Name (Branding) Company Tag Line Company Phone Number Business Address
Other contact information Domain Names and Hosting Main Domain Name (or what you’d like if you don’t already have one)
What other domain names do you own (or want to own)? If you already own a domain, where is it registered? GoDaddy? Google? Do you have web hosting? If so, with who? Content Management Systems (CMS)
Do you have any experience using any CMS platforms? Some examples include Wordpress, Joomla, Squarespace, or Wix. Please let us know if there is one you were hoping to use for your website?
Do you have any experience using any Email marketing? Some examples include Constant Contact or Mailchimp. Please let us know if there is one you were hoping to use for your marketing?
About your company or organization Briefly describe what your company does Adjectives
Please list 5 (or more) adjectives that you think describe your company or should describe your company in order of relevance/importance.
Are there any other websites that you would consider your “competition”? Feel free to provide more information on how they are your “competition”, but, at minimum, provide for each competitor, include the company name, web address, and a list of “keyterms” that describe what they do and/or sell.
Please list 5 websites you like and they don’t have to be in the same field. Include the URL, what you like about each site, and what you would improve upon.
Least favorite sites
Please list 5 websites you don’t like, Include the URL. What don’t you like about these sites? What redeeming qualities to they have?
List the top products / services you provide
Tell us why you, your products or your services are better than your competition (both online competitors from question 3, and offline competition)
Why do you think people will visit your site? When people don’t know you exist, why would they find you or happen upon your site? Why would they come back? If they do know you, why would they take the time to visit your site?
What types of visitors do you want to get? Who is your target audience? (age, education, and other demographics? Job status? Economic status? Role in the community?) Describe your “average” visitor as best you can.
How technically savvy is your average visitor?
Accessibility & Usability
Will web visitors have any special needs? (eyesight, language, mobility, reading level?)
What do you want the visitor to do when they get to your site? What are your goals for the web site in terms of visitor actions? What do you think your site visitor should accomplish on your site?
What are your goals for the web site in terms of you company goals? How is your site supposed to help your business? What is the purpose of your site?
What are your goals for the web site in terms of popularity and virility? What type of exposure do you anticipate your website, when “successful” should achieve?
Do you currently have an Google Analytics account set up for the company? If yes, what is the Tracking Id?
This can be provided or set-up at a later date?
What features do you think your website should include? (calendar, forum, login, price comparison chart, contact form, anything?) For each feature, please state the goal of said feature.
Site No Nos
Do you have any definite remarks on what you DON’T want to have on your website? (Flash, splash page, the color pink?) Sharing why you don’t want a feature will help me get an understanding of your user experience tastes, so feel free to elaborate.
What materials if any do you have ready for the site? Content, branding, images, forms? Are there part of the site that you feel will need to be updated regularly?
Upload existing marketing
Do you currently have a logo, image or other marketing that you would like to share?
Would you be interested in working with professional content writers, markets and photographers?
We have worked with an extensive network of professionals and would be happy to help connect you with the best team to develop effective content for your site.
Are there any colors what you currently associate with your company or organization? Please include the HEX value or PMS color if you have it available.
How much have you budgeted or thought you could spend to get your website developed? Feel free to include a range.
Anything else I should know? Or do you have any questions for me?
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